So this is a prime example of the Geico "gecko" campaign for the insurance company. Overall it seems that Geico advertising strategy is to get people to love the little gecko and his accent, all the while he will be spouting off information about how great the insurance is. This really seems to be ineffective to me because compared to the other companies Geico is not exactly taking control of the market. Their commercials do a lot of branding but do not further any knowledge of why Geico is better than some of the other leading brands like State Farm or Allstate. Also there is no clear "call to action" so people will feel no need to go investigate the product until they find themselves really needing insurance.
There may be no doubt that when you think insurance you think Geico, but for many consumers that is not enough because as soon as you think Geico you will also think about all the other ads that are just as memorable and offer more examples of services or what will be covered. So what should Geico be doing?
The Gecko is cute and memorable and everyone knows what company you are talking about when you hear about the gecko so he should stay on as a part of the marketing campaign. These ads need to lose the office/business atmosphere that most viewers wont be able to relate to and instead take this gecko and put him out doing the things that  people will want to be doing, in vehicles they want to be insured.

A new commercial might look like this:
The Gecko is riding in a fast convertible on a windy and high cliff road. Various things fall in his way or fall towards him, but he dodges them like a champ and ends by driving right off the cliff and landing perfectly safe on a lower road. While the Gecko speeds away a voice over tells the audience that "the gecko always knows he is safe on the road, and with geico you can be too." All the while "bad to the bone" is playing in the background.