Youtube, a new kind of advertising

Youtube is offering a new medium of advertising for companies that want to show off their products and build up some stoke for their consumers. The interesting thing about it is that in the example I have posted, the video is not about the product at all. Yes the longboards are featured and have a constant presence in the video, but there are some interesting factors. First the longboards shown are not made by the company that is posting the videos the company seems to just be telling an amazing story and encouraging people to use the product in general. Second is that this form of advertising has to be totally voluntary by the consumer to even be viewed. A youtube video is never going to jump out at you and force you to watch it. Third and final is that the video really focuses on the experience of the riders and even shows the boards breaking and failing along the way... how is that good advertising for a board company? It works because you see people out enjoying the sport and taking it to the next level. In this example you are transported to another land and just get to sit back and wish you were there longboarding in the streets of south america as well. I think this form of advertising is very effective and is taking all kinds of industries to a new market.